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Abigail King of Inside the Travel Lab luxury travel blog

Inside the Travel Lab is one of the leading travel blogs in the world.

It has been described as "one of the best travel blogs in the world" by Lonely Planet and as "essential reading" by National Geographic Traveler.

At a Glance

Inside the Travel Lab is the highest ranking independent luxury travel blog in the UK (Vuelio 2018 -  2021.) Building on a thirteen year foundation of excellence and creativity, Inside the Travel Lab won at the Visit USA Awards 2019 & 2020 and LATA Media Awards 2019 as well as being shortlisted for the Best Travel Blog Award at Trav Media 2020.

Abigail King spoke at the High Level EU-China Summit on Sustainable Tourism at the UNESCO Headquarters in Paris as a result of work here, as well as at a panel for NASA-Hybrid CoE in Helsinki. 

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We bring a professional approach to reach fellow professionals: educated, affluent, frequent travellers in the UK, US and beyond.

  • Award-winning, professional writing, photography, video and live broadcasts
  • Over 10 years experience: outstanding in the digital sphere
  • Partnerships with household names like Lonely Planet, Canon, Cathay Pacific, National Geographic Traveler and more.
Inside the Travel Lab one of the best travel blogs featured by Nat Geo Traveller, BBC, Stylist

How to Work with Inside the Travel Lab


Use cutting edge practices & receive dedicated publishing schedules, creative campaigns and refined analytics.  



Advertise across our networks, from blog posts to email newsletters to social media streams.



Abigail King is an award-winning journalist, broadcaster, speaker and photographer whose work has appeared in National Geographic Traveler, Lonely Planet, the BBC, Red, CNN and more.

Abigail King has broadcast live for Lonely Planet on more than 50 occasions in more than 15 countries. From the chambers of Marie Antoinette in the Palace of Versailles to the highest mountain on the Arabian Peninsula, the darkness of the Arctic Circle and the twilight of the Book of Kells in Dublin.

Abigail King with camera talks about becoming a writer


Abigail King can produce freelance articles and images as well as host TV shows and social media events, whether live or prerecorded.


From the Royal Geographic Society in London to Dubai, Spain and Finland, Abigail has hosted workshops and delivered keynote speeches.


Need advice on blogging or your social media strategy? Book two 30 minute phone calls for tailor made advice. Fee £100.

what is the difference between press trips and fee-based projects?

You're careful about who you invite; we're careful about which trips we accept. 

Press Trip

  • Editorial coverage within 6 months of return
  • Links to pre-arranged partners


  • Develop or use hashtags that align with your brand
  • Photographs or articles for your own use
  • Twitter chats relating to the trip
  • Workshops or conference participation while on a trip
  • Radio & TV interviews while on a trip
  • Tracking links or links to several partners
  • Participation in specific Tweetups
  • Creating eBooks related to the trip
  • Contests related to the trip
  • Instagram and snapchat takeovers

Inside the Travel Lab always keeps the right to write an honest and fair account of experiences. Sponsorship is always disclosed.

Media Kits and Case Studies

Case Study: Louisiana with Baby

An exciting road trip with a baby delivered staggering results, including a reach of over 45 million people.

We no longer run guest posts, product reviews or competitions unless part of a broader project or campaign. We also don't enter into projects where we must compete directly against other bloggers or members of the public.

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From courses to focus sessions, we have a range of digital products to help you build your creative career or make the most of your digital presence. Check out our shop here.